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Vaishnavism is a tradition of Hinduism, distinguished from other schools by its worship of Vishnu or his associated Avatars, principally as Rama and Krishna, as the original and supreme God. This worship in different perspectives or historical traditions addresses God under the names of Narayana, Krishna, Vāsudeva or more often "Vishnu", and their associated avatars.

 The followers of Vaishnavism are referred to as Vaishnava(s) or Vaishnavites. A large percentage of Hindus are Vaishnavas, with the vast majority living in India. Awareness, recognition, and growth of the belief has significantly increased outside of India in recent years.

The principal belief of Vishnu-centered sects is the identification of Vishnu or Narayana as the one supreme God. This belief contrasts with the Krishna-centered traditions, such as Vallabha, Nimbaraka and Gaudiya, in which Krishna is considered to be the One and only Supreme God and the source of all avataras. The belief in the supremacy of Vishnu is based upon the many Avatars (incarnations) of Vishnu listed in the Puranic texts, which differs from other Hindu deities such as Ganesha, Surya or Durga. The latter are instead classified as demi-gods or devas. Vaishnavites consider Shiva, one of the Hindu Trimurti (Trinity) as subservient to Vishnu, and a Vaishnava himself.